She might be a new face to some of you and others may recognize her from her active role in our community and leadership within our industry, but beyond that our new commercial star is someone with a deep passion for Cellcom and a long history with our mission to provide exceptional service to our customers. Brighid Riordan is the CEO of Cellcom. She’s been working for the company for more than 24 years, but her ties go back more than one hundred! Brighid is the fourth generation of the Riordan family who have led our company; the Riordans have held majority interest since 1923.
There’s certainly been a lot of change in the communication industry, but keeping you connected to the people and things that are most important is still our goal. Our customers remain at the center of everything we do. So, when we say, ‘keeping you connected is our passion and promise’, it’s a message that comes from our hearts and our history, and we have a lot of people—including Brighid—who truly care about that mission.